What’s a CDN?
A Content Delivery Network, or CDN for short, is a network of servers geographically positioned around the world. Content is uploaded and spread throughout all, or a selection, of servers. Users then have access to content on servers closer to them which means faster loading times and enhances the user experience.
Benefits include faster loading times for content to the end user, higher security measures, backup of data, quicker conversion times for potential customers and multiple instances of data so in case one server goes down users have different means of locating content.
What’s SEO?
SEO stands for “Search Engine Optimisation”, it is the method of creating content online so it will rank high in search engine results. Keywords and their relevancy to content and the purpose of a website/page is vital in allowing search engines to pick the best material to display when users search.
For example typing “oblivion” into a search engine comes back with the recent 2013 Oblivion film: it’s popular, in the media, and it’s just one word – if searching for “Oblivion” the 2006 game, results will bring back the 2013 film. SEO is vital for providing results on key phrases, purpose, popularity, and many other factors that decibres a site’s content and relevancy.
The main benefit of using SEO is to increase traffic and get more users finding websites. Essentially SEO is a bridge from search engine to website.
How Can a CDN Improve SEO?
Improving content for SEO purposes can be a pain because HTML, CSS, JavaScript, images, video, and others have to be tailored to get the best out of search engines, but with a CDN it can be used to do the heavy lifting, like file compression.
Search engines like Google store data on clicked results, searched results, returning users, and the overall percentage of traffic. A slow loading website can hinder search results as users are less likely to wait for a page to load, instead they will leave. Based on search engines’ algorithms, slow sites will slip down the rankings and be lost forever. A CDN can boost a website’s load time, giving users what they want without delay.
To beat competitors that are publishing similar content out there, keep users from bouncing from one site to the other, and improve SEO ranking, then use a CDN to boost speeds and deliver relevant content to users. Signup for free and get started with CDNify.