Speed, the one aspect of a website that should be a high priority. It’s no surprise that loading time is an important factor in terms of user experience online, but all too often eCommerce sites forget how important it is and instead focus on creating better aesthetic design or new functionality tools – that’s good, but you have to look at examples out there on what drives users into staying and ultimately converting to customers.
I’ve highlighted some revealing facts about page load times that could be costing your e-commerce site lost conversions.
The first thing to consider is how load time affects page abandonment. The slower your page loads, the higher percentage of page abandonments your site will receive.
Page abandonment isn’t the only problem, e-commerce businesses really need to pay attention to –
It’s clear that page speed has a major affect on consumers’ experience of an e-commerce site, but perhaps the key statistic found was that a 1 second delay in page load time can result in a 7% drop in conversions. Let’s put this into perspective: if your e-commerce site is making $100,000 a day, a 1 second page delay could potentially cost you $2.5 million a year!
In summary your e-commerce site needs to be lightning fast for shoppers and a CDN makes that possible. Here at CDNify we provide the means to boost your site’s performance, ensuring it operates the fastest it possibly can to keep users engaged.
With our 40 PoP’s worldwide, CDNify can deliver your page and its content as quickly as possible, no matter where they are around the globe. CDNify will heighten shoppers experience and ensure you don’t lose out on those potential conversions from visitor to customer.
A CDN is also a great tool for SEO. Let’s face it, who goes past the first page on a results page? Search engines factor site speeds for their ranking algorithms – CDNify will ensure that your site is ranked higher by search engines.
Get started today with CDNify.