Information can be like a forest fire, starting off small, then slowly spreading until the entire forest is ablaze. The analogy aside, info does spread quickly, but it starts off small before snowballing and hitting main-stream.
The most important question here is: How and why does info spread and where does it come from? – Amazing campaigns and press releases demonstrate this in practice.
The Wizarding World of Harry Potter
Harry Potter is a fictional series of books which spawned an entire franchise due to its dedicated fan base and overwhelming popularity. In 2007, when the franchise was at an all time high, a theme park called “The Wizarding World of Harry Potter” was announced via a webcast to a select few – these individuals were devoted fans and had all the right connections to spread the message. The announcement contained little info, but it did state it was a theme park based on Harry Potter, it would include replication locations from the books/films, and an estimated completion date.
The webcast started off small, but with the help of a select few it spread until it reached main-stream. Eventually everyone was talking about it due to PR websites, social media, word of mouth, and everyone’s excitement to find out more – it was curiosity and dedication that got it noticed due to a small group of people.
Queens of the Stone Age
Queens of the Stone Age are a popular rock band, they’ve been around since 1996 releasing albums every few years. In 2011 they announced they were working on their new album which lead to anticipation by many fans, but it would be awhile before anything would be released. On April 2013 the band finally released a new track via their YouTube account which was viewed by millions and spread globally.
Due to this surge of attention on their channel they started releasing more tracks with animations which had a continuous story, essentially each track lead on from the other which developed a story arc.
The campaign was successful due it’s devoted fans, artistic videos, and social media which allowed the videos to be shared with people on YouTube, Facebook, Twitter, and other social sites.
Small Groups Form Large Networks
It’s no surprise that smaller groups make larger networks. Each group is interconnected with other groups until one large network is formed, much like groups on LinkedIn or Facebook – Your group of friends have a group of friends, and their friends, and so on. It’s the small networks that are important, they are the ones that fan the flames, spreading info quickly, but why?
It’s due to dedication and interest. Selecting a small group of people to spread info about a topic they’re passionate about is key as they will do all the heavy lifting, they will make sure that info is passed on to the correct people and sites so it gets seen.
If you want to know how a CDN works then watch the video below and also checkout CDNify offers.
Get started with a CDN today and signup for free with CDNify.