Target, the American superstore recently experienced its second site crash in 6 weeks. Target’s website crashed on Tuesday, which is scary news for any major retailer heading into the holiday shopping season. Target’s site went down for about two and a half hours Tuesday afternoon, a company spokesman confirmed to Computerworld.
On Sept. 13, Target’s site went down in a well-publicised crash caused by a flood of shoppers going online to scoop up a new line of high-end clothing and home accessories. Soon after the retailer began offering products from the Missoni Italian fashion house, the site began to waver and then crashed under the pressure of so many online shoppers.
Then, on Tuesday, the site suffered another outage, which may have Target’s corporate executives anxious and putting pressure on IT to strengthen the site and work out any bugs before the major holiday e-commerce rush commences.
Target have a lot riding on their online performance over the holiday period coming up. If problems continue to occur, Target could fall behind its competitors. They simply need to find out what went wrong, fix it and make sure it never happens again.
More shoppers these days are either buying online or checking prices before they physically head out to the actual store. A dicey website can really hurt a retailer and website crashes over a holiday period like Christmas can turn into somewhat of a nightmare.
Target are a company that most probably have their own Content Delivery Network, however it seems that they need one that has the strength to hold the magnitude of traffic that it faces. CDNify can be that CDN!