How we view and interact with products online is changing, making it easier for companies to connect with their audience using methods to enhance the user experience.

Joel Marsh, UX and design expert, believes user experience is a vital part of any website strategy to retain user focus and on board potential customers. His popular blog, The Hipper Element, discusses why this is important and what techniques you should be using, like design patterns, analysis, usability, psychology, and effective copywriting.

We got the chance to chat with Joel about the importance of UX design, writing persuasive content, and Joel’s new service: Teller.

Missed out on our previous podcast eps? Catch up over at the CDNify Blog.